What we're about
Swipe Health launched in 2015 as a digital agency building sleek, modern websites and apps for pharma brands.
Swipe Health launched in 2015 as a digital agency building sleek, modern websites and apps for pharma brands.
They looked great. They worked well. But there was one problem - doctors weren’t using them.
We soon realised what others in the industry were quietly learning too, that HCPs are overloaded with pharma-sponsored content, and inundated with requests to engage with pharma-led platforms which they didn’t particularly trust or use.
So we pivoted. We studied the world’s most downloaded and best-reviewed medical apps, the ones HCPs actually choose to use, and found new ways to meet doctors where they are, not where brands wish they’d go.
They looked great. They worked well. But there was one problem - doctors weren’t using them.
We soon realised what others in the industry were quietly learning too, that HCPs are overloaded with pharma-sponsored content, and inundated with requests to engage with pharma-led platforms which they didn’t particularly trust or use.
So we pivoted. We studied the world’s most downloaded and best-reviewed medical apps, the ones HCPs actually choose to use, and found new ways to meet doctors where they are, not where brands wish they’d go.
One platform stood out immediately: Read by QxMD, where clinicians keep up with the latest peer-reviewed literature. That’s when we saw the opportunity: deliver pharma research directly into the reading lists of the right specialists, and only charge a fee if those doctors actually engaged.
We deployed it. It worked. And we’ve been refining it ever since.
Today, we call these RWI Campaigns™ - measurable, performance-based programs that generate Real-World Influence for pharmaceutical companies by delivering trusted research to the doctors who need to see it.
One platform stood out immediately: Read by QxMD, where clinicians keep up with the latest peer-reviewed literature. That’s when we saw the opportunity: deliver pharma research directly into the reading lists of the right specialists, and only charge a fee if those doctors actually engaged.
We deployed it. It worked. And we’ve been refining it ever since.
Today, we call these RWI Campaigns™ - measurable, performance-based programs that generate Real-World Influence for pharmaceutical companies by delivering trusted research to the doctors who need to see it.
"No gimmicks. No guesswork.
No wasted budget. Just meaningful engagement with real science, at the right time."
- Steve Royle, Founder at Swipe.
"No gimmicks. No guesswork.
No wasted budget. Just meaningful engagement with real science, at the right time."
- Steve Royle, Founder at Swipe.
What we're about
Swipe Health launched in 2015 as a digital agency building sleek, modern websites and apps for pharma brands.
They looked great. They worked well. But there was one problem - doctors weren’t using them.
We soon realised what others in the industry were quietly learning too, that HCPs are overloaded with pharma-sponsored content, and inundated with requests to engage with pharma-led platforms which they didn’t particularly trust or use.
So we pivoted. We studied the world’s most downloaded and best-reviewed medical apps, the ones HCPs actually choose to use, and found new ways to meet doctors where they are, not where brands wish they’d go.
One platform stood out immediately: Read by QxMD, where clinicians keep up with the latest peer-reviewed literature. That’s when we saw the opportunity: deliver pharma research directly into the reading lists of the right specialists, and only charge a fee if those doctors actually engaged.
We deployed it. It worked. And we’ve been refining it ever since.
Today, we call these RWI Campaigns™ - measurable, performance-based programs that generate Real-World Influence for pharmaceutical companies by delivering trusted research to the doctors who need to see it.
"No gimmicks. No guesswork.
No wasted budget. Just meaningful engagement with real science, at the right time."
- Steve Royle, Founder at Swipe.
"No gimmicks. No guesswork.
No wasted budget. Just meaningful engagement with real science, at the right time."
- Steve Royle, Founder at Swipe.
You already have the impactful content—
your research.
Now, ensure it reaches the right clinicians, at the right moment, in the channels they trust most - and unlock the impact it was designed to create.
Copyright © 2025 SwipeHealth. All rights reserved
You already have the impactful content—
your research.
Now, ensure it reaches the right clinicians, at the right moment, in the channels they trust most - and unlock the impact it was designed to create.
Copyright © 2025 SwipeHealth.
All rights reserved
You already have the impactful content—
your research.
Now, ensure it reaches the right clinicians, at the right moment, in the channels they trust most - and unlock the impact it was designed to create.