Since 2016
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Doctors trust peer-reviewed research more than any other source of medical education¹˒²
Swipe Health is the global authority in getting your most important content - your research, read by the right doctors, at the right time.
For decades, pharma marketers and medical affairs teams have shared at least one goal: to get the right data in front of the right doctors - influencing behaviours that improve patient care.
Yet despite over $20bn³ spent annually on resources, marketing, medical education, outreach, and deployments, the reality is that:
Meanwhile, peer-reviewed research remains the most trusted, credible, and persuasive source of medical education for HCPs¹'² and has been shown to directly influence clinical decision-making and prescribing behaviour⁸'⁹
Yet it rarely gets the visibility it deserves.
Introducing
RWI Campaigns™
(Real-World Influence)
RWI Campaigns™ embed your important research directly into the online journeys of your target HCPs, on platforms they already know and trust - at optimal moments of clinical curiosity.
An RWI event happens when a target HCP clicks and reads your article in a credible, non-promotional environment. This approach can shape clinical thinking and, in some cases, prescribing decisions⁷'⁸. With performance-based pricing, you only pay when your target clinicians engage, meaning no wasted budget.
